3 Easy Ways To Refresh Your Website
Posted by Sam Thomas on 14 March 2016 03:14 PM
It is at this time of year when most of us tend to emerge from our winter hibernations back to our gardens, as the temperatures increase and the daylight hours become more numerous. In short, it's spring, and another thing that a lot of us do at this time of year is give our houses a 'spring clean' - so why not do the same for your website?
Here are three quick and simple ways to prepare your site for spring 2016, making it more attractive and relevant for new and returning visitors alike.
If those news and blog sections of your site haven't had any new posts for months, many visitors will wonder whether your company is still even operational, or at least won't place as much confidence in your site - after all, they've probably come to your site to see something new and interesting.
Think of your homepage less as a welcome mat, and more as a welcome portal - a place where your site visitors should always discover something fresh and new. Remember, too, that website content isn't just text - it's also the photos and videos that can make your site even more engaging in this age of ever-decreasing attention spans.
Spare 10 minutes or half an hour a week in which to write a new on-site blog post, and you can quickly start gaining a loyal following of visitors. At the same time, replace those obvious stock photos on your site with your own high quality custom photos or even just newer and better-chosen stock images.
Did you know that seven in every 10 small business B2B (business-to-business) sites lack any calls-to-action? This is the term for those site phrases that command visitors to do something - such as "Sign up for our newsletter today" or "Contact us now".
Of course, there are many more ways to phrase a call-to-action, or CTA, so that it gets the user clicking without them even consciously realising that they have been instructed to do so. Furthermore, you can use CTAs throughout your site to get visitors to do everything from requesting a quote to downloading a 'how-to' guide.
Remember that CTAs aren't just there to prompt a visitor to do something - they're also there to show that you are in tune with the requirements of your prospective customers.
If you haven't updated your on-site search engine optimisation (SEO) techniques for a while, now could be the perfect time to go digging through all of that meta data or even just consider what keywords you are using on your homepage.
Are you using overly generic search terms that your site simply doesn't rank well for in a highly competitive industry? In that case, consider 'long tail' keywords that feature more specifically product-related or geographical search terms. While you're at it, why not add Google Analytics code to your site, so that you can keep better track of what does and doesn't work about your site's SEO?
While there are so many more things that you can do to refresh your website this spring, these three basic measures alone can make a big difference. Combine them with PAC Web Hosting's acclaimed web hosting packages, and your site really will be 'spring ready' this year.