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What to consider when choosing your domain name
Posted by Paul Nesbitt on 03 August 2016 11:03 AM

Domain Name Search

What to consider when choosing your domain name

Finding the right domain name for your business can be a difficult task. Not only is it tough to get creative and come up with a name that suits you, but you have the added task of finding a domain name that is actually available to purchase. To help you make the right decision, we’ve put together some top things to consider when choosing the right domain name.

Make sure it is memorable

The most important thing about a domain name is how memorable it is. If your domain name is 20 characters long or features some difficult-to-spell words, the chances are that visitors won’t be able to remember you.

Make it easy to pronounce

BrandRoot argues that the "processing fluency" of your domain name will determine how people view your brand, and that "simplicity wins over complexity every time" because people refer names that are easier to understand.

Short is best

When it comes to finding the right domain name, short works best. Not only can shorter names be good for giving customers an easy way to access your website, but it works better on social media, and gives you more room to experiment with things such as sub-domains or subfolders.

Choose a TLD when possible

Over the last several years, there has been an influx of new domain name extensions. From simple extensions such as .tech or .chat, to unusual choices such as .george, .sucks or .ninja, you now have a lot of choice over how your brand is represented, but choosing a top level domain name (TLD) such as .com, .net or .org is still your best bet, as it’s an extension users are familiar with.

Add a keyword if you can

When possible, adding a keyword into your domain name can give you some credibility and potentially boost your SEO. Although Moz.com argues that generic keyword strings – for example, things like best web hosting – are bad for business, including a single keyword as part of your name is better. For example, you could choose a focus keyword and then ‘verb’ it by adding on an ‘able’ or ‘ify’ to the end of it, similar to big-brand websites such as Mashable and Shopify.

Be creative

Unfortunately, lots of the best domain names have already been taken, whether they’re used by companies or lying dormant by ‘domain sitters’. Therefore, it is important to be flexible when it comes to finding the right domain name for you and be creative. Instead of using your brand name, why not come up with a creative domain name that represents your core values and ethos?

Buy in bulk

If you want to protect your brand name, the best way to do so is by purchasing multiple domain names. For example, if you get your hands on mybrand.com, purchasing the .net, .org and .co.uk extensions can protect you against competitors or hackers who want to disguise themselves as your business. Registering a domain name couldn’t be easier, so visit our website to buy yours today!

PAC Web Hosting


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