Three ways to speed up your site performance
Posted by Paul Nesbitt on 20 October 2016 10:36 AM

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Three ways to speed up your site performance

When it comes to improving the performance of your website, there are a whole host of guides and ‘hacks’ scattered around the internet for you to take advantage of. Opting for super fast website hosting is the most obvious solution for those wanting to improve their website’s speed, but there are a range of other solutions for you to consider.

A whopping 46% of mobile users claim that they would abandon a page if it took too long to load, so it’s more important than ever to make sure your website is performing at its best. If you don’t ensure that your website is highly optimised, then you could struggle to rank well on Google’s results pages (SERPs) – after all, the search engine giant counts mobile-friendliness and page speed amongst factors for ranking atop of its search results.

A slow website could mean that your customers abandon their shopping carts, or worse still, jump ship to one of your competitor’s websites– so it makes sense to improve your website’s performance by following the actionable tips we have listed below.

Serve your website through a content delivery network

Taking advantage of a content delivery network (CDN) is a great way to improve your website speed. By opting for a provider such as Cloudflare or MaxCDN, you can serve your content through a system of distributed servers, which deliver web pages depending on the user’s geographic location. You’ll still have all of your content hosted on your own server, but customers from other countries will be able to access it from a location-specific server. Not only can this help improve page speed and loading times, but it can cut down on the amount of bandwidth your website needs – and improve your security in the process.

Optimise your website for a mobile-first browsing experience

When it comes to improving your website’s page speed, there’s no better way than to focus on mobile. With internet users ever-increasingly turning to their smartphones and tablet devices, more and more webmasters are putting turning their focus to a ‘mobile-focused design, cutting back on browser-heavy features such as CSS and JavaScript. Opting for a responsive mobile design and keeping your content to a minimum, you’ll be able to cut down on your loading times and improve your user experience in the process.

Cache and smush everything you can

When it comes to reducing your website’s loading time, starting with your page file size is the best way to begin. Take advantage of free tools and plugins such as WP Super Cache and image ‘smushing’ tools to reduce the amount of time it will take for each page to load – and, in the process, cut down on the amount of bandwidth you’ll need to invest in.

Regardless of which option you choose to improve the speed performance of your website, it is clear that there are significant benefits in doing so. Before you make any other changes to your website, make sure that you focus on slashing your page speed today.

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